Scholarly journal publishing in transition– from restricted to open access

Research output: Contribution to journalReview ArticleScientificpeer-review

27 Citations (Scopus)

Abstract

While the business models used in most segments of the media industry have been profoundly changed by the Internet surprisingly little has changed in the publishing of scholarly peer reviewed journals. Electronic delivery has become the norm, but the same publishers as before are still dominating the market, selling content to subscribers. This article asks the question why Open Access (OA) to the output of mainly publicly funded research hasn’t yet become the mainstream business model. OA implies a reversal of revenue logic from readers paying for content to authors paying for dissemination via universal free access. The current situation is analyzed using Porter’s five forces model. The analysis demonstrates a lack of competitive pressure in this industry, leading to so high profit levels of the leading publishers that they have not yet felt a strong need to change the way they operate. OA funded by article publishing charges (APCs) might nevertheless start rapidly becoming more common. The driving force currently consists of the public research funders and administrations in Europe, which are pushing for OA by starting dedicated funds for paying the APCs of authors from the respective countries. This has in turn lead to a situation in which publishers have introduced “big deals” involving the bundling of (a) subscription to all their journals, (b) APCs for their hybrid journals and (c) in the future also APCs to their full OA journals. This appears to be a relatively risk free strategy for the publishers in question to retain their dominance of the market and high profit levels also in the future.
Original languageEnglish
Peer-reviewed scientific journalElectronic Markets: The International Journal on Networked Business
Volume27
Issue number2
Pages (from-to)101-109
ISSN1019-6781
DOIs
Publication statusPublished - 19.02.2017
MoE publication typeA2 Review article in a scientific journal

Keywords

  • 113 Computer and information sciences
  • 512 Business and Management

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