Scripting markets: From value propositions to market propositions

Kaj Storbacka, Suvi Nenonen

Research output: Contribution to journalArticleScientificpeer-review

102 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume40
Pages (from-to)255-266
Number of pages12
ISSN0019-8501
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Market configuration
  • Market dynamics
  • Mental model
  • Business model
  • Market practice
  • SERVICE-DOMINANT LOGIC
  • BUSINESS NETWORKS
  • AS-NETWORKS
  • STRATEGY
  • FIRM
  • FIT
  • PERFORMATIVITY
  • PERFORMANCE
  • TECHNOLOGY
  • ECONOMICS
  • 512 Business and Management
  • KOTA2011
  • KOTA2010

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