Searching for balanced centricity: Learnings from a small business context

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationService-Dominant Logic, Network & System Theory and Service Science : Integrating Three Perspectives for A New Service Agenda
EditorsEvert Gummesson, Cristina Mele, Francesco Polese
Number of pages1
Place of PublicationNaples, IT
PublisherGiannini Editore
Publication date2011
Pages87
ISBN (Print)978-88-7431-525-3
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science - Capri, IT, Capri, Italy
Duration: 14.06.201117.06.2011
Conference number: 2

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Ravald, A. (2011). Searching for balanced centricity: Learnings from a small business context. In E. Gummesson, C. Mele, & F. Polese (Eds.), Service-Dominant Logic, Network & System Theory and Service Science: Integrating Three Perspectives for A New Service Agenda (pp. 87). Giannini Editore. http://www.naplesforumonservice.it/uploads//files/Ravald%20Searching%20for%20Balanced%20Centricity%20Learning%20from%20a%20small%20business%20context.pdf