Searching for balanced centricity: Learnings from a small business context

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationService-Dominant Logic, Network & System Theory and Service Science : Integrating Three Perspectives for A New Service Agenda
EditorsEvert Gummesson, Cristina Mele, Francesco Polese
Number of pages1
Place of PublicationNaples, IT
PublisherGiannini Editore
Publication date2011
ISBN (Print)978-88-7431-525-3
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science - Capri, IT, Capri, Italy
Duration: 14.06.201117.06.2011
Conference number: 2


  • 512 Business and Management
  • KOTA2011

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