Seeing beyond the visible customer- introducing a customer ecosystem perspective on service

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationBusiness in Society
PublisherCopenhagen Business School
Publication date12.08.2015
Publication statusPublished - 12.08.2015
MoE publication typeA4 Article in conference proceedings
Event23rd Nordic Academy of Management Conference (NFF) - Copenhagen Business School, Copenhagen, Denmark
Duration: 12.08.201514.08.2015
Conference number: 23

Publication series

NameAcademy of Management Annual Meeting Proceedings
ISSN (Print)2151-6561


  • 512 Business and Management
  • customer ecosystem
  • customer-dominant logic
  • Business, Markets and Societal Dynamics

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