Seeing beyond the visible customer- introducing a customer ecosystem perspective on service

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Business in Society
Publisher	Copenhagen Business School
Publication date	12.08.2015
Publication status	Published - 12.08.2015
MoE publication type	A4 Article in conference proceedings
Event	23rd Nordic Academy of Management Conference (NFF) - Copenhagen Business School, Copenhagen, Denmark Duration: 12.08.2015 → 14.08.2015 Conference number: 23

Name	Academy of Management Annual Meeting Proceedings
ISSN (Print)	2151-6561

Keywords

@inproceedings{4edf405c639541d39c530699ef5ee346,

title = "Seeing beyond the visible customer- introducing a customer ecosystem perspective on service",

keywords = "512 Business and Management, customer ecosystem, customer-dominant logic, Business, Markets and Societal Dynamics",

author = "Kristina Heinonen and Tore Strandvik",

note = " Volume: Proceeding volume: ; 23rd Nordic Academy of Management Conference (NFF), NFF ; Conference date: 12-08-2015 Through 14-08-2015",

year = "2015",

month = aug,

day = "12",

language = "English",

series = "Academy of Management Annual Meeting Proceedings",

publisher = "Copenhagen Business School",

booktitle = "Business in Society",

address = "Denmark",

}

Heinonen, K & Strandvik, T 2015, Seeing beyond the visible customer- introducing a customer ecosystem perspective on service. in Business in Society. Academy of Management Annual Meeting Proceedings, Copenhagen Business School, 23rd Nordic Academy of Management Conference (NFF), Copenhagen, Denmark, 12.08.2015. <https://conference.cbs.dk/index.php/NFF2015/NFF2015/paper/view/2564>

TY - GEN

T1 - Seeing beyond the visible customer- introducing a customer ecosystem perspective on service

AU - Heinonen, Kristina

AU - Strandvik, Tore

N1 - Conference code: 23

PY - 2015/8/12

Y1 - 2015/8/12

KW - 512 Business and Management

KW - customer ecosystem

KW - customer-dominant logic

KW - Business, Markets and Societal Dynamics

M3 - Conference contribution

T3 - Academy of Management Annual Meeting Proceedings

BT - Business in Society

PB - Copenhagen Business School

T2 - 23rd Nordic Academy of Management Conference (NFF)

Y2 - 12 August 2015 through 14 August 2015

ER -