Self-Marketing Brand Skills for Business Students

Aicha Manai; Maria Holmlund

doi:10.1108/MIP-09-2013-0141

Self-Marketing Brand Skills for Business Students

Aicha Manai, Maria Holmlund

Marketing, Helsinki

Hanken School of Economics

Research output: Contribution to journal › Article › Scientific › peer-review

21 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Marketing Intelligence & Planning
Volume	33
Issue number	5
Pages (from-to)	749-762
Number of pages	14
ISSN	0263-4503
DOIs	https://doi.org/10.1108/MIP-09-2013-0141
Publication status	Published - 01.08.2015
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management

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10.1108/MIP-09-2013-0141

SelfmarketingAugust_2015_OwnVersionAccepted author manuscript, 151 KB

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Cite this

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