Self-Marketing Brand Skills for Business Students

Aicha Manai, Maria Holmlund

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Intelligence & Planning
Volume33
Issue number5
Pages (from-to)749-762
Number of pages14
ISSN0263-4503
DOIs
Publication statusPublished - 01.08.2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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