Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect

Jaakko Aspara, Arvid Hoffmann

Research output: Contribution to journal › Article › Scientific › peer-review

11 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Marketing Letters
Volume	26
Issue number	2
Pages (from-to)	201-211
Number of pages	11
DOIs	https://doi.org/10.1007/s11002-013-9275-9
Publication status	Published - 2015
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect",

keywords = "512 Business and Management, Marketing Effectiveness and Profitability",

author = "Jaakko Aspara and Arvid Hoffmann",

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T1 - Selling losers and keeping winners

T2 - How (savings) goal dynamics predict a reversal of the disposition effect

AU - Aspara, Jaakko

AU - Hoffmann, Arvid

PY - 2015

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KW - 512 Business and Management

KW - Marketing Effectiveness and Profitability

U2 - 10.1007/s11002-013-9275-9

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JO - Marketing Letters

JF - Marketing Letters

SN - 0923-0645

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