Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect

Jaakko Aspara, Arvid Hoffmann

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Letters
Issue number2
Pages (from-to)201-211
Number of pages11
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Marketing Effectiveness and Profitability

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