Selling Sustainability in Industrial Markets: Profitability Barriers

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the IMM Oceania and Asia Summit 2025, The University of Sydney Business School, Sydney, Australia
Publication date	09.2025
Publication status	Published - 09.2025
MoE publication type	A4 Article in conference proceedings
Event	Industrial Marketing Management Oceania and Asia Summit 2025 - Sydney, Australia Duration: 29.11.2025 → 30.11.2025 Conference number: 2 https://www.anzmac2025.com/imm-oceania-summit

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{3097f837d5e24587b7519ef0b1ad0958,

title = "Selling Sustainability in Industrial Markets: Profitability Barriers",

author = "Sonja Sarasvuo and Mekhail Mustak and Kaj Storbacka and Mika Gabrielsson",

year = "2025",

month = sep,

language = "English",

booktitle = "Proceedings of the IMM Oceania and Asia Summit 2025, The University of Sydney Business School, Sydney, Australia",

note = "Industrial Marketing Management Oceania and Asia Summit 2025, IMM Oceania and Asia Summit ; Conference date: 29-11-2025 Through 30-11-2025",

url = "https://www.anzmac2025.com/imm-oceania-summit",

}

TY - GEN

T1 - Selling Sustainability in Industrial Markets: Profitability Barriers

AU - Sarasvuo, Sonja

AU - Mustak, Mekhail

AU - Storbacka, Kaj

AU - Gabrielsson, Mika

N1 - Conference code: 2

PY - 2025/9

Y1 - 2025/9

M3 - Conference contribution

BT - Proceedings of the IMM Oceania and Asia Summit 2025, The University of Sydney Business School, Sydney, Australia

T2 - Industrial Marketing Management Oceania and Asia Summit 2025

Y2 - 29 November 2025 through 30 November 2025

ER -