Service as business logic: implications for value creation and marketing

Research output: Contribution to journalArticleScientificpeer-review

402 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Service Management
Volume22
Pages (from-to)5-22
Number of pages18
ISSN1757-5818
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Servicing
  • Marketing theory
  • DOMINANT LOGIC
  • CUSTOMER VALUE
  • FRAMEWORK
  • KOTA2011
  • Marketing Logics and Strategizing

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