@article{669f2a4ad4c54773a2a4b249394f630e,
title = "Service as business logic: implications for value creation and marketing",
keywords = "Servicing, Marketing theory, DOMINANT LOGIC, CUSTOMER VALUE, FRAMEWORK, KOTA2011, Marketing Logics and Strategizing",
author = "Christian Gr{\"o}nroos and Annika Ravald",
year = "2011",
doi = "10.1108/09564231111106893",
language = "English",
volume = "22",
pages = "5--22",
journal = "Journal of Service Management",
issn = "1757-5818",
publisher = "Emerald Group Publishing",
}