Service business logics in industrial companies

Maria Holmlund; Tore Strandvik

Service business logics in industrial companies

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA Servsig 2012 International Service Research Conference
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management

Access to Document

http://www.hanken.fi/public/en/servsig2012

OpenUrl availability

Full text

Cite this

@inproceedings{9f985142780545f7be01650ecbb4141d,

title = "Service business logics in industrial companies",

keywords = "512 Business and Management",

author = "Maria Holmlund and Tore Strandvik",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

booktitle = "AMA Servsig 2012 International Service Research Conference",

}

TY - GEN

T1 - Service business logics in industrial companies

AU - Holmlund, Maria

AU - Strandvik, Tore

N1 - Conference code: 7

PY - 2012

Y1 - 2012

KW - 512 Business and Management

M3 - Conference contribution

BT - AMA Servsig 2012 International Service Research Conference

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -