Service Design-inspired Internal Marketing for Employee Alignment with Promises

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	13th AMA Servsig Conference
Place of Publication	Kedge Business School, Bordeaux
Publication date	06.06.2024
Publication status	Published - 06.06.2024
MoE publication type	A4 Article in conference proceedings
Event	13th SERVSIG Conference: Service for Humanity - Kedge Business School, Bourdeaux, France Duration: 06.06.2024 → 08.06.2024 Conference number: 13 https://13thservsig.eventsadmin.com/Home/Welcome

Areas of Strength and Areas of High Potential (AoS and AoHP)

AoS: Competition economics and service strategy - Service and customer-oriented management

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{21017fe60ff44fb09358e11eea90c865,

title = "Service Design-inspired Internal Marketing for Employee Alignment with Promises",

author = "Kristina Heinonen and Christian Gr{\"o}nroos and Helena Liewendahl",

year = "2024",

month = jun,

day = "6",

language = "English",

booktitle = "13th AMA Servsig Conference",

note = "13th SERVSIG Conference : Service for Humanity, SERVSIG, AMA SERVSIG ; Conference date: 06-06-2024 Through 08-06-2024",

url = "https://13thservsig.eventsadmin.com/Home/Welcome",

}

TY - GEN

T1 - Service Design-inspired Internal Marketing for Employee Alignment with Promises

AU - Heinonen, Kristina

AU - Grönroos, Christian

AU - Liewendahl, Helena

N1 - Conference code: 13

PY - 2024/6/6

Y1 - 2024/6/6

M3 - Conference contribution

BT - 13th AMA Servsig Conference

CY - Kedge Business School, Bordeaux

T2 - 13th SERVSIG Conference

Y2 - 6 June 2024 through 8 June 2024

ER -