@article{8d6c34859a654a34ae1963993a534195,
title = "Service development as practice: A rhetorical analysis of customer-related arguments in a service development project",
keywords = "Customer orientation, Ethnography, Marketing as practice, Rhetoric, Service development, PRODUCT DEVELOPMENT, DISCOURSE, INVOLVEMENT, INNOVATION, SUCCESS, STRATEGIES, INDUSTRY, DESIGN, FIRM, 512 Business and Management, KOTA2011",
author = "{von Koskull}, Catharina and Martin Foug{\`e}re",
year = "2011",
doi = "10.1016/j.scaman.2010.07.002",
language = "English",
volume = "27",
pages = "205--220",
journal = "Scandinavian Journal of Management",
issn = "0956-5221",
publisher = "Pergamon (Elsevier BV)",
number = "2",
}