Service Infusion: Paradigmatic Shift or Lipstick on A Pig?

Christian Grönroos, Johanna Gummerus, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA SERVSIG 2014 : “ Services Marketing in the New Economic and Social Landscape”
Editors Rodoula H. Tsiotsou, Yannis Hajidimitriou
Place of PublicationThessaloniki
PublisherUniversity of Macedonia
Publication date2014
ISBN (Electronic)978-960-98740-9-0
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
Event2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece
Duration: 13.06.201415.06.2014
Conference number: 8


  • 512 Business and Management
  • KOTA2014

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