Abstract
Digitalization increasingly requires collective innovation for joint value creation. However, many network collaborations fail, since early-stage alignment is a complex craft. This chapter employs a service design approach for achieving early-stage alignment for network service innovation. We engaged in action research involving a service logistics network responsible for the maintenance of maritime equipment for a Navy organization. Generative scripts captured essential elements of the network business model at organizational and network levels. These scripts were systematically validated within the network. The result offers practitioners a methodology for achieving early-stage alignment on elements of a network business model.
Original language | English |
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Title of host publication | The Palgrave Handbook of Service Management |
Editors | Bo Edvardsson, Bård Tronvoll |
Publisher | Springer International Publishing |
Publication date | 25.05.2022 |
Pages | 555-575 |
Article number | Chapter 28 |
ISBN (Print) | 978-3-030-91827-9 |
ISBN (Electronic) | 978-3-030-91828-6 |
DOIs | |
Publication status | Published - 25.05.2022 |
MoE publication type | A3 Book chapter |
Keywords
- 512 Business and Management
- service innovation
- networks
- business model
- value proposition
- service design
- data science