Service Innovation in Networks: Co-creating a Network Business Model

Kars Mennens*, Dominik Mahr, Paul C. Van Fenema, Tom Schiefer, Adriana Saraceni

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

Digitalization increasingly requires collective innovation for joint value creation. However, many network collaborations fail, since early-stage alignment is a complex craft. This chapter employs a service design approach for achieving early-stage alignment for network service innovation. We engaged in action research involving a service logistics network responsible for the maintenance of maritime equipment for a Navy organization. Generative scripts captured essential elements of the network business model at organizational and network levels. These scripts were systematically validated within the network. The result offers practitioners a methodology for achieving early-stage alignment on elements of a network business model.
Original languageEnglish
Title of host publicationThe Palgrave Handbook of Service Management
EditorsBo Edvardsson, Bård Tronvoll
PublisherSpringer International Publishing
Publication date25.05.2022
Pages555-575
Article numberChapter 28
ISBN (Print)978-3-030-91827-9
ISBN (Electronic)978-3-030-91828-6
DOIs
Publication statusPublished - 25.05.2022
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • service innovation
  • networks
  • business model
  • value proposition
  • service design
  • data science

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