Original language | English |
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Title of host publication | New Directions New Insights : Conference Proceedings |
Editors | Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich |
Number of pages | 1 |
Place of Publication | Vienna |
Publisher | University of Vienna |
Publication date | 16.09.2010 |
Pages | 86 |
Publication status | Published - 16.09.2010 |
MoE publication type | A4 Article in conference proceedings |
Event | 4th German French Austrian Conference on Quantitative Marketing - Vienna, Austria Duration: 16.09.2010 → 18.09.2010 Conference number: 4 |
Keywords
- 512 Business and Management
- Service Innovations
- Strategic Capital