| Original language | English |
|---|---|
| Title of host publication | New Directions New Insights : Conference Proceedings |
| Editors | Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich |
| Number of pages | 1 |
| Place of Publication | Vienna |
| Publisher | University of Vienna |
| Publication date | 16.09.2010 |
| Pages | 86 |
| Publication status | Published - 16.09.2010 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 4th German French Austrian Conference on Quantitative Marketing - Vienna, Austria Duration: 16.09.2010 → 18.09.2010 Conference number: 4 |
Keywords
- 512 Business and Management
- Service Innovations
- Strategic Capital