Service logic and its implications for the understanding of brands

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.
Place of PublicationCambridge
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings

Cite this

Strandvik, T., & Rindell, A. (2009). Service logic and its implications for the understanding of brands. In Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.