Service logic and its implications for the understanding of brands

Tore Strandvik; Anne Rindell

Service logic and its implications for the understanding of brands

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.
Place of Publication	Cambridge
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings

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title = "Service logic and its implications for the understanding of brands",

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Service logic and its implications for the understanding of brands. / Strandvik, Tore ; Rindell, Anne.
Proceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.. Cambridge, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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