Service logic and its implications for the understanding of brands

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 5th International Colloquium of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group conference, September 1-3, 2009 Cambridge, U.K.
Place of PublicationCambridge
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings

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