@article{a85f3c63b0aa4f8688f318417a9eaf8f,
title = "Service productivity as mutual learning",
keywords = "512 Business and Management, Customers and Relations, Business, Markets and Societal Dynamics, Marketing Effectiveness and Profitability",
author = "Christian Gr{\"o}nroos and Katri Ojasalo",
year = "2015",
doi = "10.1108/IJQSS-03-2015-0035",
language = "English",
volume = "7",
pages = "296--311",
journal = "International Journal of Quality and Service Sciences",
issn = "1756-669X",
publisher = "Emerald Group Publishing",
number = "2-3",
}