Service Reflections: Service Marketing Comes of Age

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationHandbook of Services Marketing & Management
EditorsTeresa A. Swartz, Dawn Iacobucci
Number of pages4
Place of PublicationThousand Oaks, CA
PublisherSage publications
Publication date2000
ISBN (Print)0-7619-1611-3
Publication statusPublished - 2000
MoE publication typeB2 Book chapter


  • 512 Business and Management
  • service marketing
  • service management

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