Service Reflections: Service Marketing Comes of Age

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationHandbook of Services Marketing & Management
EditorsTeresa A. Swartz, Dawn Iacobucci
Number of pages4
Place of PublicationThousand Oaks, CA
PublisherSage publications
Publication date2000
ISBN (Print)0-7619-1611-3
Publication statusPublished - 2000
MoE publication typeB2 Book chapter


  • 512 Business and Management
  • service marketing
  • service management

Cite this

Grönroos, C. (2000). Service Reflections: Service Marketing Comes of Age. In T. A. Swartz, & D. Iacobucci (Eds.), Handbook of Services Marketing & Management (pp. 13-16). Thousand Oaks, CA: Sage publications.