Service Reflections: Service Marketing Comes of Age

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Handbook of Services Marketing & Management
Editors	Teresa A. Swartz, Dawn Iacobucci
Number of pages	4
Place of Publication	Thousand Oaks, CA
Publisher	Sage publications
Publication date	2000
Pages	13-16
ISBN (Print)	0-7619-1611-3
Publication status	Published - 2000
MoE publication type	B2 Book chapter

Keywords

@inbook{df945f9d9d874e129f005f6c3b130d10,

title = "Service Reflections: Service Marketing Comes of Age",

keywords = "512 Business and Management, service marketing, service management",

author = "Christian Gr{\"o}nroos",

year = "2000",

language = "English",

isbn = "0-7619-1611-3",

pages = "13--16",

editor = "Swartz, {Teresa A.} and Dawn Iacobucci",

booktitle = "Handbook of Services Marketing & Management",

publisher = "Sage publications",

address = "United Kingdom",

}

TY - CHAP

T1 - Service Reflections

T2 - Service Marketing Comes of Age

AU - Grönroos, Christian

PY - 2000

Y1 - 2000

KW - 512 Business and Management

KW - service marketing

KW - service management

M3 - Chapter

SN - 0-7619-1611-3

SP - 13

EP - 16

BT - Handbook of Services Marketing & Management

A2 - Swartz, Teresa A.

A2 - Iacobucci, Dawn

PB - Sage publications

CY - Thousand Oaks, CA

ER -