Service Story Workshops: A procedure to reveal the customer's logic to inspire service innovation on the company board level

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 21st Nordic Academy of Management (NFF) Conference
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	21st Nordic Academy of Management conference (NFF) - Stockholm, Stockholm, Sweden Duration: 20.08.2011 → 24.08.2011 Conference number: 21

Keywords

@inproceedings{b69129e0323a41f88370e4b3e1a2230d,

title = "Service Story Workshops: A procedure to reveal the customer's logic to inspire service innovation on the company board level",

keywords = "512 Business and Management, KOTA2011",

author = "Tore Strandvik and Nyman, {Henrich Bertel}",

note = " Volume: Proceeding volume: ; 21st Nordic Academy of Management conference (NFF), NFF ; Conference date: 20-08-2011 Through 24-08-2011",

year = "2011",

language = "English",

booktitle = "The 21st Nordic Academy of Management (NFF) Conference",

}

TY - GEN

T1 - Service Story Workshops: A procedure to reveal the customer's logic to inspire service innovation on the company board level

AU - Strandvik, Tore

AU - Nyman, Henrich Bertel

N1 - Conference code: 21

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

BT - The 21st Nordic Academy of Management (NFF) Conference

T2 - 21st Nordic Academy of Management conference (NFF)

Y2 - 20 August 2011 through 24 August 2011

ER -