Service Strategy: Guida pratica per crescere con i servizi

Christian Kowalkowski, Wolfgang Ulaga, Mario Rapaccini (Editor)

Research output: Book/ReportBookProfessional

Original languageItalian
Place of PublicationMilano
PublisherFranco Angeli
Number of pages282
ISBN (Print)9788891769558
ISBN (Electronic)9788891774316 , 9788891774323
Publication statusPublished - 2018
MoE publication typeD5 Text book, professional manual or guide or a dictionary

Keywords

  • 512 Business and Management

Cite this

Kowalkowski, C., Ulaga, W., & Rapaccini, M. (Ed.) (2018). Service Strategy: Guida pratica per crescere con i servizi. Milano: Franco Angeli.