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Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Christian Kowalkowski
, Wolfgang Ulaga
Marketing, Helsinki
Arizona State University
Research output
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Book/Report
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Book
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Professional
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Dive into the research topics of 'Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business'. Together they form a unique fingerprint.
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Economics, Econometrics and Finance
Customers
100%
Enterprise
100%
Sales
100%
Value Added
50%
Managers
50%
Market
50%
Goods
50%
Professional Service
50%
Organizational Structure
50%
Social Sciences
Guides
100%
Service Industries
100%
Enterprises
100%
Research
16%
Company
16%
Customers
16%
Teachers
8%
Professional Service
8%
Sales Organization
8%
Administrative Structure
8%
Logic
8%
Managers
8%
Workshop
8%
Interest
8%
Christians
8%
Organizations
8%
Executive
8%
Change
8%
Sales Force
8%
Culture
8%
Experience
8%
Case Study
8%
Market
8%
Design
8%
Research Project
8%
Value Added
8%
Computer Science
Service
100%
Roadmap
18%
Research Project
9%
Centric Service
9%
Rigorous Research
9%
Organizational Structure
9%
Model
9%
Design
9%
Case Study
9%
Business Customer
9%
Service Company
9%