Servitization goes to the psychologist

Per Kristensson, Peter R. Magnusson

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

The following sections are included: Introduction The Platform to Servitization Five Techniques to Start and Perpetuate Change Perpetuating the Change Using the Five Techniques in Change Projects References
Original languageEnglish
Title of host publicationService Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation
EditorsPer Kristensson, Peter Magnusson, Lars Witell
Number of pages15
Place of PublicationNew Jersey
PublisherWorld Scientific
Publication date2019
Pages163-177
ISBN (Print)9789813273375
ISBN (Electronic)9789813273382
DOIs
Publication statusPublished - 2019
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • Psychology
  • Psykologi
  • Social Sciences Interdisciplinary
  • Tvärvetenskapliga studier inom samhällsvetenskap
  • Business Administration
  • Företagsekonomi

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  • Cite this

    Kristensson, P., & Magnusson, P. R. (2019). Servitization goes to the psychologist. In P. Kristensson, P. Magnusson, & L. Witell (Eds.), Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation (pp. 163-177). World Scientific. https://doi.org/10.1142/9789813273382_0009