Servitization goes to the psychologist

Per Kristensson; Peter R. Magnusson

doi:10.1142/9789813273382_0009

Servitization goes to the psychologist

Per Kristensson, Peter R. Magnusson

Marketing, Helsinki

Karlstad University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Abstract

The following sections are included: Introduction The Platform to Servitization Five Techniques to Start and Perpetuate Change Perpetuating the Change Using the Five Techniques in Change Projects References

Original language	English
Title of host publication	Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation
Editors	Per Kristensson, Peter Magnusson, Lars Witell
Number of pages	15
Place of Publication	New Jersey
Publisher	World Scientific
Publication date	2019
Pages	163-177
ISBN (Print)	9789813273375
ISBN (Electronic)	9789813273382
DOIs	https://doi.org/10.1142/9789813273382_0009
Publication status	Published - 2019
MoE publication type	A3 Book chapter

Keywords

512 Business and Management
Psychology
Psykologi
Social Sciences Interdisciplinary
Tvärvetenskapliga studier inom samhällsvetenskap
Business Administration
Företagsekonomi

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10.1142/9789813273382_0009

http://kau.diva-portal.org/smash/record.jsf?pid=diva2%3A1334231&dswid=1443

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Servitization goes to the psychologist. / Kristensson, Per; Magnusson, Peter R.
Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation. ed. / Per Kristensson; Peter Magnusson; Lars Witell. New Jersey: World Scientific, 2019. p. 163-177.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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KW - Tvärvetenskapliga studier inom samhällsvetenskap

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KW - Företagsekonomi

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Servitization goes to the psychologist

Abstract

Keywords

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