Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.
|Title of host publication||Practices and Tools for Servitization : Managing Service Transition|
|Editors||Marko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Z. Bigdeli|
|Number of pages||13|
|Place of Publication||Cham|
|Publication status||Published - 01.06.2018|
|MoE publication type||A3 Book chapter|
- 512 Business and Management