Servitization Practices: A Co-Creation Taxonomy

Per Carlborg, Daniel Kindström, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)

Abstract

Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.
Original languageEnglish
Title of host publicationPractices and Tools for Servitization : Managing Service Transition
EditorsMarko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Z. Bigdeli
Number of pages13
Place of PublicationCham
PublisherPalgrave Macmillan
Publication date01.06.2018
Pages309-321
ISBN (Print)978-3-319-76516-7
ISBN (Electronic)978-3-319-76517-4
DOIs
Publication statusPublished - 01.06.2018
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

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