Servitization Practices: A Co-Creation Taxonomy

Per Carlborg; Daniel Kindström; Christian Kowalkowski

doi:10.1007/978-3-319-76517-4_17

Servitization Practices: A Co-Creation Taxonomy

Per Carlborg, Daniel Kindström, Christian Kowalkowski

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

5 Citations (Scopus)

Abstract

Servitization implies different strategies for product-based businesses that can leverage various product-based services as proactive tools in their search for new growth opportunities. The framework presented herein—based on different degree of activity both customer and different servitization approach from producer—accounts for the varying levels of customer engagement in service deployment and offers guidance for managers that are servitizing their business, in terms of the key activities to pursue and the risks associated with different roles. In doing so, this chapter complements existing servitization frameworks geared toward managers.

Original language	English
Title of host publication	Practices and Tools for Servitization : Managing Service Transition
Editors	Marko Kohtamäki, Tim Baines, Rodrigo Rabetino, Ali Z. Bigdeli
Number of pages	13
Place of Publication	Cham
Publisher	Palgrave Macmillan
Publication date	01.06.2018
Pages	309-321
ISBN (Print)	978-3-319-76516-7
ISBN (Electronic)	978-3-319-76517-4
DOIs	https://doi.org/10.1007/978-3-319-76517-4_17
Publication status	Published - 01.06.2018
MoE publication type	A3 Book chapter

Keywords

512 Business and Management

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10.1007/978-3-319-76517-4_17

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Servitization Practices: A Co-Creation Taxonomy. / Carlborg, Per; Kindström, Daniel; Kowalkowski, Christian.
Practices and Tools for Servitization: Managing Service Transition. ed. / Marko Kohtamäki; Tim Baines; Rodrigo Rabetino; Ali Z. Bigdeli. Cham: Palgrave Macmillan, 2018. p. 309-321.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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Servitization Practices: A Co-Creation Taxonomy

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