Share Reward Programs: A Rare Strategy for Achieving True Loyalty

Research output: Book/Report › Commissioned report

Original language	English

Place of Publication	Sydney
Publisher	Upstreet
Publication status	Published - 2020
MoE publication type	D4 Published development or research report or study

Name	Marketing Strategy White Papers
Publisher	Upstreet

Keywords

AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics

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title = "Share Reward Programs: A Rare Strategy for Achieving True Loyalty",

keywords = "Customers and Relations, Marketing Effectiveness and Profitability, 512 Business and Management",

author = "Jaakko Aspara",

year = "2020",

language = "English",

series = "Marketing Strategy White Papers",

publisher = "Upstreet",

}

TY - BOOK

T1 - Share Reward Programs

T2 - A Rare Strategy for Achieving True Loyalty

AU - Aspara, Jaakko

PY - 2020

Y1 - 2020

KW - Customers and Relations

KW - Marketing Effectiveness and Profitability

KW - 512 Business and Management

UR - https://www.upstreet.co/about-us

M3 - Commissioned report

T3 - Marketing Strategy White Papers

BT - Share Reward Programs

PB - Upstreet

CY - Sydney

ER -