Share Reward Programs: A Rare Strategy for Achieving True Loyalty

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Publication statusPublished - 2020
MoE publication typeD4 Published development or research report or study


  • Customers and Relations
  • Marketing Effectiveness and Profitability

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Quantitative consumer behaviour and competition economics

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