Share Reward Programs: A Rare Strategy for Achieving True Loyalty

Research output: Book/Report › Commissioned report

Original language	English

Place of Publication	Sydney
Publisher	Upstreet
Publication status	Published - 2020
MoE publication type	D4 Published development or research report or study

Name	Marketing Strategy White Papers
Publisher	Upstreet

Keywords

This output contributes to the following UN Sustainable Development Goals (SDGs)

@book{7a0e70bffaf54cd0b49622809da5a6f2,

title = "Share Reward Programs: A Rare Strategy for Achieving True Loyalty",

keywords = "Customers and Relations, Marketing Effectiveness and Profitability, 512 Business and Management",

author = "Jaakko Aspara",

year = "2020",

language = "English",

series = "Marketing Strategy White Papers",

publisher = "Upstreet",

}

TY - BOOK

T1 - Share Reward Programs

T2 - A Rare Strategy for Achieving True Loyalty

AU - Aspara, Jaakko

PY - 2020

Y1 - 2020

KW - Customers and Relations

KW - Marketing Effectiveness and Profitability

KW - 512 Business and Management

UR - https://www.upstreet.co/about-us

M3 - Commissioned report

T3 - Marketing Strategy White Papers

BT - Share Reward Programs

PB - Upstreet

CY - Sydney

ER -