Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems

Carol Kelleher, Deirdre O'Loughlin*, Johanna Gummerus, Lisa Peñaloza

*Corresponding author for this work

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Trade journalKBS Research Bulletin
VolumeJune 2021
Issue number94
Pages (from-to)1-2
Publication statusPublished - 2021
MoE publication typeD1 Article in a trade journal

Keywords

  • 512 Business and Management

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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