Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems

Carol Kelleher, Deirdre O'Loughlin^*, Johanna Gummerus, Lisa Peñaloza

^*Corresponding author for this work

Marketing, Helsinki

Research output: Contribution to journal › Article › Professional

Original language	English
Trade journal	KBS Research Bulletin
Volume	June 2021
Issue number	94
Publication status	Published - 2021
MoE publication type	D1 Article in a trade journal

Sustainable Development Goals

GOAL 03: Good Health and Well-being

Areas of Strength and Areas of High Potential (AoS and AoHP)

AoS: Competition economics and service strategy - Service and customer-oriented management

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Kelleher, C., O'Loughlin, D., Gummerus, J., & Peñaloza, L. (2021). Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems. KBS Research Bulletin, June 2021(94). https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ul.ie%2Fbusiness%2Fsites%2Fbusiness%2Ffiles%2Fuser_media%2Fbulletin%2FKBS%2520Bulletin%2520June%25202021.pdf&data=04%7C01%7Cjohanna.gummerus%40hanken.fi%7Ce35d016e389546d4126508d967a857a8%7C6f304f3d06b9443c802a0606f683d043%7C0%7C0%7C637654796328868934%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=PTT23MD3o2uM0ztfjo7AWGyeKkCUjHQmoTMiaAW9S2Y%3D&reserved=0

@article{038d109ebd4e46c4841deab08cd4632d,

title = "Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems",

author = "Carol Kelleher and Deirdre O'Loughlin and Johanna Gummerus and Lisa Pe{\~n}aloza",

year = "2021",

language = "English",

volume = "June 2021",

journal = "KBS Research Bulletin",

publisher = "University of Limerick",

number = "94",

}

Kelleher, C, O'Loughlin, D, Gummerus, J & Peñaloza, L 2021, 'Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems', KBS Research Bulletin, vol. June 2021, no. 94. <https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ul.ie%2Fbusiness%2Fsites%2Fbusiness%2Ffiles%2Fuser_media%2Fbulletin%2FKBS%2520Bulletin%2520June%25202021.pdf&data=04%7C01%7Cjohanna.gummerus%40hanken.fi%7Ce35d016e389546d4126508d967a857a8%7C6f304f3d06b9443c802a0606f683d043%7C0%7C0%7C637654796328868934%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=PTT23MD3o2uM0ztfjo7AWGyeKkCUjHQmoTMiaAW9S2Y%3D&reserved=0>