Shifting emphasis in service innovation research from customer information acquisition to its use: Opening the black box of use

Catharina von Koskull , Johanna Gummerus

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication18th IPDM Conference, 5-7th June, Delft, Holland
Publication date2011
ISBN (Print)1998-7374
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event18th IPDM Conference, 5-7th June, Delft, Holland - Delft, Netherlands
Duration: 05.06.201107.06.2011

Keywords

  • 512 Business and Management
  • KOTA2011

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