Shifting from product sales to offerings: Approaching customers from two directions

Daniel Kindström, Christian Kowalkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEuropean Marketing Academy (EMAC) Conference
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings
EventEuropean Marketing Academy (EMAC) Conference - Brighton, United Kingdom
Duration: 01.01.1800 → …
Conference number: 37

Keywords

  • 512 Business and Management

Cite this

Kindström, D., & Kowalkowski, C. (2008). Shifting from product sales to offerings: Approaching customers from two directions. In European Marketing Academy (EMAC) Conference