Shifting from product sales to offerings: Approaching customers from two directions

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	European Marketing Academy (EMAC) Conference
Publication date	2008
Publication status	Published - 2008
MoE publication type	A4 Article in conference proceedings
Event	European Marketing Academy (EMAC) Conference - Brighton, United Kingdom Duration: 01.01.1800 → … Conference number: 37

Keywords

@inproceedings{80b26559a1fc49109b7a8ceb651e1141,

title = "Shifting from product sales to offerings: Approaching customers from two directions",

keywords = "512 Business and Management",

author = "Daniel Kindstr{\"o}m and Christian Kowalkowski",

note = " Volume: Proceeding volume: ; European Marketing Academy (EMAC) Conference ; Conference date: 01-01-1800",

year = "2008",

language = "English",

booktitle = "European Marketing Academy (EMAC) Conference",

}