Significance of corporate brand for business-to-business companies

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	The Marketing Review
Volume	8
Issue number	1
Pages (from-to)	43-60
Number of pages	18
ISSN	1469-347X
DOIs	https://doi.org/10.1362/146934708X290241
Publication status	Published - 2008
MoE publication type	A1 Journal article - refereed

Keywords

@article{75e15d5299744a8aa3773f6e1ac528b3,

title = "Significance of corporate brand for business-to-business companies",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Henrikki Tikkanen",

year = "2008",

doi = "10.1362/146934708X290241",

language = "English",

volume = "8",

pages = "43--60",

journal = "The Marketing Review",

issn = "1469-347X",

publisher = "Westburn Publishers Ltd",

number = "1",

}