Significance of the conception value-in-use to small companies

Arja Hallberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA SERVSIG International Service Research Conference
Publication date08.06.2012
Publication statusPublished - 08.06.2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

Hallberg, A. (2012). Significance of the conception value-in-use to small companies. In AMA SERVSIG International Service Research Conference