Significance of the conception value-in-use to small companies

Arja Hallberg

Significance of the conception value-in-use to small companies

Arja Hallberg

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA SERVSIG International Service Research Conference
Publication date	08.06.2012
Publication status	Published - 08.06.2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management

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title = "Significance of the conception value-in-use to small companies",

keywords = "512 Business and Management",

author = "Arja Hallberg",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

month = jun,

day = "8",

language = "English",

booktitle = "AMA SERVSIG International Service Research Conference",

}

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Y1 - 2012/6/8

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M3 - Conference contribution

BT - AMA SERVSIG International Service Research Conference

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

ER -