Silent Communication: A Challenge to Established Marketing Communication Practice

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
ISBN (Print)978-952-232-073-5
Publication statusPublished - 2009
MoE publication typeD4 Published development or research report or study

Publication series

NameHanken School of Economics Working Papers
No.547
ISSN (Print)0357-4598

Keywords

  • 512 Business and Management

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