Sleeping with competitors: The impact of NPD phases on stock market reactions to horizontal collaboration

Qingsheng Wu, Xueming Luo, Rebecca J Slotegraaf , Jaakko Aspara

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of the Academy of Marketing Science
Volume43
Issue number4
Pages (from-to)490-511
Number of pages22
ISSN0092-0703
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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