Original language | English |
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Peer-reviewed scientific journal | Journal of Interactive Marketing |
ISSN | 1094-9968 |
DOIs | |
Publication status | Accepted/In press - 2022 |
MoE publication type | A1 Journal article - refereed |
Keywords
- Business, Markets and Societal Dynamics
- Customers and Relations
- 512 Business and Management
Areas of Strength and Areas of High Potential (AoS and AoHP)
- AoS: Competition economics and service strategy - Service and customer-oriented management