Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

Research output: Book/Report › Book › Scientific › peer-review

Original language	English

Keywords

@book{eda1347d13ed4d41af6f1c213da005c2,

title = "Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth",

keywords = "512 Business and Management",

author = "Suvi Nenonen and Kaj Storbacka",

year = "2018",

doi = "10.1108/9781787437975",

language = "English",

isbn = "978-1-78743-798-2",

publisher = "Emerald",

address = "United Kingdom",

}

TY - BOOK

T1 - Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

AU - Nenonen, Suvi

AU - Storbacka, Kaj

PY - 2018

Y1 - 2018

KW - 512 Business and Management

U2 - 10.1108/9781787437975

DO - 10.1108/9781787437975

M3 - Book

SN - 978-1-78743-798-2

BT - Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

PB - Emerald

CY - Bingley

ER -