Social co-creation practices: gift-giving, sharing and mutuality

Cristina  Mele; Anu Helkkula; Tiziana Russo Spena

Social co-creation practices: gift-giving, sharing and mutuality

Cristina Mele, Anu Helkkula, Tiziana Russo Spena

University of Naples Federico II

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	What's ahead in service research? New perspectives for business and society : 26th Annual RESER Conference 2016
Publisher	RESER - European Association for Research on Services
Publication date	09.2016
ISBN (Print)	979-12-200-1384-0
Publication status	Published - 09.2016
MoE publication type	A4 Article in conference proceedings
Event	Annual RESER Conference (The European Association for Research on Services) - Naples, Italy Duration: 08.09.2016 → 10.09.2016

Keywords

512 Business and Management
Customers and Relations
co-creation
cocreation
gift-giving
sharing
mutuality

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Cite this

@inproceedings{a2451a9708ee4ae5a45793844c8a2d3a,

title = "Social co-creation practices: gift-giving, sharing and mutuality",

keywords = "512 Business and Management, Customers and Relations, co-creation, cocreation, gift-giving, sharing, mutuality",

author = "Cristina Mele and Anu Helkkula and {Russo Spena}, Tiziana",

note = " Volume: Proceeding volume: ; Annual RESER Conference (The European Association for Research on Services) ; Conference date: 08-09-2016 Through 10-09-2016",

year = "2016",

month = sep,

language = "English",

isbn = "979-12-200-1384-0",

booktitle = "What's ahead in service research? New perspectives for business and society",

publisher = "RESER - European Association for Research on Services",

}

Mele, C, Helkkula, A & Russo Spena, T 2016, Social co-creation practices: gift-giving, sharing and mutuality. in What's ahead in service research? New perspectives for business and society: 26th Annual RESER Conference 2016 . RESER - European Association for Research on Services, Annual RESER Conference (The European Association for Research on Services), Naples, Italy, 08.09.2016.

Social co-creation practices: gift-giving, sharing and mutuality. / Mele, Cristina ; Helkkula, Anu; Russo Spena, Tiziana.
What's ahead in service research? New perspectives for business and society: 26th Annual RESER Conference 2016 . RESER - European Association for Research on Services, 2016.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Social co-creation practices: gift-giving, sharing and mutuality

AU - Mele, Cristina

AU - Helkkula, Anu

AU - Russo Spena, Tiziana

N1 - Volume: Proceeding volume:

PY - 2016/9

Y1 - 2016/9

KW - 512 Business and Management

KW - Customers and Relations

KW - co-creation

KW - cocreation

KW - gift-giving

KW - sharing

KW - mutuality

M3 - Conference contribution

SN - 979-12-200-1384-0

BT - What's ahead in service research? New perspectives for business and society

PB - RESER - European Association for Research on Services

T2 - Annual RESER Conference (The European Association for Research on Services)

Y2 - 8 September 2016 through 10 September 2016

ER -