Social co-creation practices: gift-giving, sharing and mutuality

Cristina Mele, Anu Helkkula, Tiziana Russo Spena

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationWhat's ahead in service research? New perspectives for business and society : 26th Annual RESER Conference 2016
    PublisherRESER - European Association for Research on Services
    Publication date09.2016
    ISBN (Print)979-12-200-1384-0
    Publication statusPublished - 09.2016
    MoE publication typeA4 Article in conference proceedings
    EventAnnual RESER Conference (The European Association for Research on Services) - Naples, Italy
    Duration: 08.09.201610.09.2016

    Keywords

    • 512 Business and Management
    • Customers and Relations
    • co-creation
    • cocreation
    • gift-giving
    • sharing
    • mutuality

    Cite this

    Mele, C., Helkkula, A., & Russo Spena, T. (2016). Social co-creation practices: gift-giving, sharing and mutuality. In What's ahead in service research? New perspectives for business and society: 26th Annual RESER Conference 2016 RESER - European Association for Research on Services.