Social in-game Mechanics Effect on Purchases over time: Conference presentation

Minna Pura, Karl-Jacob Mickelsson, Mauri Kaipainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of Wharton Customer Analytics Initiative Symposium : Wharton Customer Analytics Initiative
Place of PublicationSan Fransisco
Publication date12.06.2017
Article number4
Publication statusPublished - 12.06.2017
MoE publication typeD3 Professional conference proceedings
EventWharton Customer Analytics Initiative Symposium (WCAI) - Philadelphia, United States
Duration: 11.05.201711.05.2017


  • 512 Business and Management
  • social value
  • big data
  • game
  • deep data
  • value in experience
  • dynamic segmentation

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