Social in-game Mechanics Effect on Purchases over time: Conference presentation

Minna Pura, Karl-Jacob Mickelsson, Mauri Kaipainen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	Proceedings of Wharton Customer Analytics Initiative Symposium : Wharton Customer Analytics Initiative
Place of Publication	San Fransisco
Publication date	12.06.2017
Article number	4
Publication status	Published - 12.06.2017
MoE publication type	D3 Professional conference proceedings
Event	Wharton Customer Analytics Initiative Symposium (WCAI) - Philadelphia, United States Duration: 11.05.2017 → 11.05.2017

Keywords

@inproceedings{18bfaf56c7f34ed7b09cde2287b334f9,

title = "Social in-game Mechanics Effect on Purchases over time: Conference presentation",

keywords = "512 Business and Management, social value, big data, game, deep data, value in experience, dynamic segmentation",

author = "Minna Pura and Karl-Jacob Mickelsson and Mauri Kaipainen",

note = " Volume: Proceeding volume: ; Wharton Customer Analytics Initiative Symposium (WCAI), WCAI ; Conference date: 11-05-2017 Through 11-05-2017",

year = "2017",

month = jun,

day = "12",

language = "English",

booktitle = "Proceedings of Wharton Customer Analytics Initiative Symposium",

}

Social in-game Mechanics Effect on Purchases over time: Conference presentation. / Pura, Minna; Mickelsson, Karl-Jacob; Kaipainen, Mauri.
Proceedings of Wharton Customer Analytics Initiative Symposium: Wharton Customer Analytics Initiative. San Fransisco, 2017. 4.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

TY - GEN

T1 - Social in-game Mechanics Effect on Purchases over time

T2 - Wharton Customer Analytics Initiative Symposium (WCAI)

AU - Pura, Minna

AU - Mickelsson, Karl-Jacob

AU - Kaipainen, Mauri

N1 - Volume: Proceeding volume:

PY - 2017/6/12

Y1 - 2017/6/12

KW - 512 Business and Management

KW - social value

KW - big data

KW - game

KW - deep data

KW - value in experience

KW - dynamic segmentation

M3 - Conference contribution

BT - Proceedings of Wharton Customer Analytics Initiative Symposium

CY - San Fransisco

Y2 - 11 May 2017 through 11 May 2017

ER -