Social Innovation in Multinational Companies: Activists, Practices and Social Skills

Philipp Kern, Priscilla Alamos Concha, Tony Edwards, Mabel Machado-Lopez, Ayse Saka-Helmhout, Ling Zhang

Research output: Contribution to journalArticleProfessional


Social innovation initiatives in multinational companies (MNCs) respond to societal issues and can contribute to sustainable development. They are often brought about by ‘social activists’ from within or connected to the firm. Drawing on in-depth research in MNCs, we identify two key practices and three types of skills used by social activists to drive these initiatives, enabling them to build stakeholder relationships and generate organizational buy-in. We offer a series of actionable insights that allow MNCs to better support social activists within and beyond the organization, thus enhancing social innovation activity.
Original languageEnglish
Non-refereed scientific journalAIB Insights
Issue number1
Number of pages6
Publication statusPublished - 08.03.2022
MoE publication typeD1 Article in a trade journal


  • 512 Business and Management
  • social innovation
  • social activists
  • MNCs
  • corporate social responsibility


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