Social Media Activities: Understanding What Consumers Do In Social Media

Kristina Heinonen

doi:10.4018/978-1-4666-4026-9

Social Media Activities: Understanding What Consumers Do In Social Media

Kristina Heinonen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Editors	Eldon Y. Li, Stanley Loh, Cain Evans, Fabiana Lorenzi
Place of Publication	Hershey
Publisher	IGI Global
Publication date	2013
Pages	1-15
ISBN (Print)	978-1-4666-4026-9, 1-4666-4026-X
ISBN (Electronic)	978-1-4666-4027-6
DOIs	https://doi.org/10.4018/978-1-4666-4026-9
Publication status	Published - 2013
MoE publication type	A3 Book chapter

Keywords

512 Business and Management
KOTA2013
Equis Base Room

Access to Document

10.4018/978-1-4666-4026-9

Cite this

@inbook{f0f7008431794cbd8470192e86d5bc84,

title = "Social Media Activities: Understanding What Consumers Do In Social Media",

keywords = "512 Business and Management, KOTA2013, Equis Base Room",

author = "Kristina Heinonen",

year = "2013",

doi = "10.4018/978-1-4666-4026-9",

language = "English",

isbn = "978-1-4666-4026-9",

pages = "1--15",

editor = "Li, {Eldon Y.} and Stanley Loh and Cain Evans and Lorenzi, {Fabiana }",

booktitle = "Organizations and Social Networking: Utilizing Social Media to Engage Consumers",

publisher = "IGI Global",

address = "United States",

}

Social Media Activities : Understanding What Consumers Do In Social Media. / Heinonen, Kristina.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers. ed. / Eldon Y. Li; Stanley Loh; Cain Evans; Fabiana Lorenzi. Hershey : IGI Global, 2013. p. 1-15.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Social Media Activities

T2 - Understanding What Consumers Do In Social Media

AU - Heinonen, Kristina

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - KOTA2013

KW - Equis Base Room

U2 - 10.4018/978-1-4666-4026-9

DO - 10.4018/978-1-4666-4026-9

M3 - Chapter

SN - 978-1-4666-4026-9

SN - 1-4666-4026-X

SP - 1

EP - 15

BT - Organizations and Social Networking: Utilizing Social Media to Engage Consumers

A2 - Li, Eldon Y.

A2 - Loh, Stanley

A2 - Evans, Cain

A2 - Lorenzi, Fabiana

PB - IGI Global

CY - Hershey

ER -