Social Media Activities: Understanding What Consumers Do In Social Media

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationOrganizations and Social Networking: Utilizing Social Media to Engage Consumers
EditorsEldon Y. Li, Stanley Loh, Cain Evans, Fabiana Lorenzi
Place of PublicationHershey
PublisherIGI Global
Publication date2013
Pages1-15
ISBN (Print)978-1-4666-4026-9, 1-4666-4026-X
ISBN (Electronic)978-1-4666-4027-6
DOIs
Publication statusPublished - 2013
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

Cite this

Heinonen, K. (2013). Social Media Activities: Understanding What Consumers Do In Social Media. In E. Y. Li, S. Loh, C. Evans, & F. Lorenzi (Eds.), Organizations and Social Networking: Utilizing Social Media to Engage Consumers (pp. 1-15). IGI Global. https://doi.org/10.4018/978-1-4666-4026-9