@inbook{f0f7008431794cbd8470192e86d5bc84,
title = "Social Media Activities: Understanding What Consumers Do In Social Media",
keywords = "512 Business and Management, KOTA2013, Equis Base Room",
author = "Kristina Heinonen",
year = "2013",
doi = "10.4018/978-1-4666-4026-9",
language = "English",
isbn = "978-1-4666-4026-9",
pages = "1--15",
editor = "Li, {Eldon Y.} and Stanley Loh and Cain Evans and Lorenzi, {Fabiana }",
booktitle = "Organizations and Social Networking: Utilizing Social Media to Engage Consumers",
publisher = "IGI Global",
address = "United States",
}