Social Media Activities: Understanding What Consumers Do In Social Media

Kristina Heinonen

doi:10.4018/978-1-4666-4026-9

Social Media Activities: Understanding What Consumers Do In Social Media

Kristina Heinonen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Editors	Eldon Y. Li, Stanley Loh, Cain Evans, Fabiana Lorenzi
Place of Publication	Hershey
Publisher	IGI Global
Publication date	2013
Pages	1-15
ISBN (Print)	978-1-4666-4026-9, 1-4666-4026-X
ISBN (Electronic)	978-1-4666-4027-6
DOIs	https://doi.org/10.4018/978-1-4666-4026-9
Publication status	Published - 2013
MoE publication type	A3 Book chapter

Keywords

512 Business and Management
KOTA2013
Equis Base Room

Access to Document

10.4018/978-1-4666-4026-9

Cite this

Heinonen, K. (2013). Social Media Activities: Understanding What Consumers Do In Social Media. In E. Y. Li, S. Loh, C. Evans, & F. Lorenzi (Eds.), Organizations and Social Networking: Utilizing Social Media to Engage Consumers (pp. 1-15). IGI Global. https://doi.org/10.4018/978-1-4666-4026-9

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Social Media Activities : Understanding What Consumers Do In Social Media. / Heinonen, Kristina.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers. ed. / Eldon Y. Li; Stanley Loh; Cain Evans; Fabiana Lorenzi. Hershey : IGI Global, 2013. p. 1-15.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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SN - 978-1-4666-4026-9

SN - 1-4666-4026-X

SP - 1

EP - 15

BT - Organizations and Social Networking: Utilizing Social Media to Engage Consumers

A2 - Li, Eldon Y.

A2 - Loh, Stanley

A2 - Evans, Cain

A2 - Lorenzi, Fabiana

PB - IGI Global

CY - Hershey

ER -