Social Media Activities: Understanding What Consumers Do In Social Media

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationDigital Arts and Entertainment : Concepts, Methodologies, Tools, and Applications (3 Volumes)
EditorsInformation Resources Management Association
Number of pages15
Place of PublicationHershey, PA
PublisherIGI Global
Publication date2014
Pages88-103
ISBN (Print)978-1-46666-114-1, 1-46666-114-3
ISBN (Electronic)978-1-46666-115-8
Publication statusPublished - 2014
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Heinonen, K. (2014). Social Media Activities: Understanding What Consumers Do In Social Media. In I. R. M. A. (Ed.), Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications (3 Volumes) (pp. 88-103). IGI Global.