Social Media Activities: Understanding What Consumers Do In Social Media

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationDigital Arts and Entertainment : Concepts, Methodologies, Tools, and Applications (3 Volumes)
EditorsInformation Resources Management Association
Number of pages15
Place of PublicationHershey, PA
PublisherIGI Global
Publication date2014
ISBN (Print)978-1-46666-114-1, 1-46666-114-3
ISBN (Electronic)978-1-46666-115-8
Publication statusPublished - 2014
MoE publication typeA3 Book chapter


  • 512 Business and Management

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