Social Media Activities: Understanding What Consumers Do In Social Media

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Digital Arts and Entertainment : Concepts, Methodologies, Tools, and Applications (3 Volumes)
Editors	Information Resources Management Association
Number of pages	15
Place of Publication	Hershey, PA
Publisher	IGI Global
Publication date	2014
Pages	88-103
ISBN (Print)	978-1-46666-114-1, 1-46666-114-3
ISBN (Electronic)	978-1-46666-115-8
Publication status	Published - 2014
MoE publication type	A3 Book chapter

Keywords

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title = "Social Media Activities: Understanding What Consumers Do In Social Media",

keywords = "512 Business and Management",

author = "Kristina Heinonen",

year = "2014",

language = "English",

isbn = "978-1-46666-114-1",

pages = "88--103",

editor = "{Information Resources Management Association}",

booktitle = "Digital Arts and Entertainment",

publisher = "IGI Global",

address = "United States",

}

Social Media Activities: Understanding What Consumers Do In Social Media. / Heinonen, Kristina.
Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications (3 Volumes). ed. / Information Resources Management Association. Hershey, PA: IGI Global, 2014. p. 88-103.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Social Media Activities

T2 - Understanding What Consumers Do In Social Media

AU - Heinonen, Kristina

PY - 2014

Y1 - 2014

KW - 512 Business and Management

M3 - Chapter

SN - 978-1-46666-114-1

SN - 1-46666-114-3

SP - 88

EP - 103

BT - Digital Arts and Entertainment

A2 - null, Information Resources Management Association

PB - IGI Global

CY - Hershey, PA

ER -