Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures

Sara Fraccastoro, Mika Gabrielsson*, Sylvie Chetty

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

43 Citations (Scopus)

Abstract

Combining internalisation theory and internationalisation networking literature we study how international entrepreneurial ventures use social media to internationalise. Our qualitative study reveals the governance mechanisms and learning that are part of a dynamic process. We explain how firms leverage their own social-media capabilities and bundle them with the capabilities of foreign partners, which they leverage to create new social-media capabilities to grow internationally. Firms leverage social-media capabilities to become embedded within emerging and strategic networks, a position that is central for firms to mitigate threats of opportunism and bounded reliability and to overcome liabilities connected to smallness, newness, and foreignness.

Original languageEnglish
Article number101164
Peer-reviewed scientific journalJournal of World Business
Volume56
Issue number3
ISSN1090-9516
DOIs
Publication statusPublished - 2021
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • internalisation
  • international entrepreneurs
  • network embeddedness
  • social media

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