Social Media in service management and marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationService Management and Marketing : Managing the Service Profit Logic
EditorsChristian Grönroos
Place of PublicationChichester
PublisherJohn Wiley & Sons
Publication date2015
Edition4th ed.
ISBN (Print)978-1-118-92144-9, 1-118-92144-5
ISBN (Electronic)978-1-119-15986-5, 1-119-15986-5
Publication statusPublished - 2015
MoE publication typeA3 Book chapter


  • 512 Business and Management

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