Social Media in service management and marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Service Management and Marketing : Managing the Service Profit Logic
Editors	Christian Grönroos
Place of Publication	Chichester
Publisher	John Wiley & Sons
Publication date	2015
Edition	4th ed.
Pages	357-372
ISBN (Print)	978-1-118-92144-9, 1-118-92144-5
ISBN (Electronic)	978-1-119-15986-5, 1-119-15986-5
Publication status	Published - 2015
MoE publication type	A3 Book chapter

Keywords

@inbook{71803f2d54aa4f82ae437c6aa9ef826e,

title = "Social Media in service management and marketing",

keywords = "512 Business and Management",

author = "Johanna Gummerus",

year = "2015",

language = "English",

isbn = "978-1-118-92144-9",

pages = "357--372",

editor = "Christian Gr{\"o}nroos",

booktitle = "Service Management and Marketing",

publisher = "John Wiley & Sons",

address = "United Kingdom",

edition = "4th ed.",

}