@inbook{3dad39aa1bf847b29365405afe00c0c3,
title = "Social media marketing: the opportunities and challenges of paid, owned, and earned media.",
keywords = "512 Business and Management",
author = "Valeria Penttinen and Robert Ciuchita",
year = "2022",
doi = "10.4135/9781529782493.n15",
language = "English",
isbn = "9781529743784 ",
pages = "247--262",
editor = "{Hanlon }, Annmarie and {Tuten }, {Tracy L. }",
booktitle = "The SAGE handbook of social media marketing",
publisher = "Sage publications",
address = "United Kingdom",
}