Social media marketing: the opportunities and challenges of paid, owned, and earned media.

Valeria Penttinen*, Robert Ciuchita

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationSAGE Handbook of Social Media Marketing
EditorsAnnmarie Hanlon , Tracy L. Tuten
PublisherSage publications
Publication date2022
ISBN (Electronic)ISBN: 9781529743784
Publication statusPublished - 2022
MoE publication typeA3 Book chapter

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