Social media marketing: the opportunities and challenges of paid, owned, and earned media.

Valeria Penttinen*, Robert Ciuchita

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe SAGE handbook of social media marketing
EditorsAnnmarie Hanlon , Tracy L. Tuten
Place of PublicationLondon
PublisherSage publications
Publication date2022
ISBN (Print)9781529743784
ISBN (Electronic)9781529788433, 9781529784473
Publication statusPublished - 2022
MoE publication typeA3 Book chapter


  • 512 Business and Management

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