Original language | English |
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Peer-reviewed scientific journal | Journal of Macromarketing |
Volume | 35 |
Issue number | 1 |
Pages (from-to) | 151-152 |
Number of pages | 2 |
ISSN | 0276-1467 |
DOIs | |
Publication status | Published - 2015 |
MoE publication type | A2 Review article in a scientific journal |
Keywords
- 512 Business and Management