| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of Macromarketing |
| Volume | 35 |
| Issue number | 1 |
| Pages (from-to) | 151-152 |
| Number of pages | 2 |
| ISSN | 0276-1467 |
| DOIs | |
| Publication status | Published - 2015 |
| MoE publication type | A2 Review article in a scientific journal |
Keywords
- 512 Business and Management